Rachel Hofstetter

Entrepreneurship, Food

For years, Rachel Hofstetter (@rachelhoffy) was paid to eat and drink as a food editor at places like O, the Oprah Magazine and Reader’s Digest (dream!). But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to “Cooking Up a Business” (Penguin, 2013), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!). She left her formal food editor career to launch guesterly, a software platform that enables anyone to create a custom playbill for life’s special events. Now she shares guesterly with the world and writes about entrepreneurship (and all the cool entrepreneurs who inspire her). And by night, she's combining her two "worlds" of editors and entrepreneurs with the brand new Savor PR School, an insider, A-Z guide to getting great PR.

Most Recent

Why I'm Starting a Second Business — When My First One Is Still a Toddler

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“Focus.” “Get one thing right.” “You can be a serial entrepreneur — after you sell your first company.” All good advice, and mantras of... Read Now

Career Advice From Startup Founders

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Running a startup is not for the faint of heart. Last-minute changes, goal setbacks, funding issues, and all the drama in between can... Read Now

Disrupt Your Usual Gift Cycle

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Ah, gift-giving season: It’s as American as football and apple pie. Or, in the parlance of startups, something so established that it’s... Read Now

An Entrepreneur’s Guide to the Holidays

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Balance. It’s a buzzy word. But for many entrepreneurs, the mere thought of balance during the holiday season is stressful in and of... Read Now